صنابع بسته بندی BTM

BTM Packaging Industries

Psychology of colors in packaging

Choosing the right color for product packaging design

Color not only plays an important role in the packaging design of products on the shelf, but also conveys your advertising message and encourages consumers to buy that product. Of course, if you have chosen the right color. But how do you determine which color is most suitable for product packaging design?Through the psychology of color! Color psychology tells you everything about the effect of colors on the mood, feelings and behavior of customers. Join us at BTM Packaging Industries to talk more about this important topic:

Golden packaging

The golden color has these meanings:
  • wealth
  • luxury
  • Quality

Silver packaging

Silver has the following meanings:
  • Delicacy
  • Complexity

Black packaging

Black has the following meanings:
  • the power
  • infiltrate
  • Control
  • Secret and mystery
  • Delicacy
  • Being in class
Black packaging makes products look heavier and more expensive. However, be careful when combining black and red because this combination can add the concept of sexual products and adults to your products.

White packaging

White means:
  • Innocence
  • Equality
  • Purity
  • Simplicity
  • New beginning

Blue packaging

Blue has the following meanings:
  • the trust
  • Honesty and integrity
  • Reliability
  • Ability
  • Unity and integrity

Green packaging

Green has the following meanings:
  • the balance
  • Harmony of mind, body and
  • Emotions
  • Security
  • wealth
  • Growth

Red packaging

Red has the following meanings:
  • Energy
  • Action
  • Shor
  • Thrill
  • Power and ability
Red packaging is sure to draw attention to your product and motivate the consumer to buy. If you want to create a professional and luxurious feeling in consumers, choose dark red, because consumers tend to have less valuable things in bright red.

Orange packaging

Orange means:
  • adventure
  • affordability
  • Entertaining
  • Optimism
  • Self Confidence
  • Being social
  • Desire
  • Extraversion

Gray packaging

Gray means:
  • Conservatism
  • Neutrality
  • disinterest
  • Caution
Gray is not suitable for use as a primary color while it has enough potential to be used as a background color and can be combined with any other color.

Brown packaging

Brown has the following meanings:
  • Power and ability
  • Correlation
  • Comfort
  • Geology
  • Maturity
  • Reliability

Purple packaging

Purple has the following meanings:
  • Ideal
  • imagination
  • Spirituality

Turquoise packaging

Turquoise means:
  • Clarity of thought and communication
  • Peace
  • inspiring
  • Purity

Yellow packaging

Yellow means:
  • Fun and server
  • Optimism
  • Originality
  • Creativity

Pink packaging

Pink has the following meanings:
  • Heat and heat
  • Compassion
  • Comfort and convenience
  • Hope

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Share

Leave a Reply

Your email address will not be published.