Choosing the right color for product packaging design
Color not only plays an important role in the packaging design of products on the shelf, but also conveys your advertising message and encourages consumers to buy that product. Of course, if you have chosen the right color. But how do you determine which color is most suitable for product packaging design?
Through the psychology of color! Color psychology tells you everything about the effect of colors on the mood, feelings and behavior of customers. Join us at BTM Packaging Industries to talk more about this important topic:
Golden packaging
The golden color has these meanings:
- wealth
- luxury
- Quality
Silver packaging
Silver has the following meanings:
- Delicacy
- Complexity
Black packaging
Black has the following meanings:
- the power
- infiltrate
- Control
- Secret and mystery
- Delicacy
- Being in class
Black packaging makes products look heavier and more expensive. However, be careful when combining black and red because this combination can add the concept of sexual products and adults to your products.
White packaging
White means:
- Innocence
- Equality
- Purity
- Simplicity
- New beginning
Blue packaging
Blue has the following meanings:
- the trust
- Honesty and integrity
- Reliability
- Ability
- Unity and integrity
Green packaging
Green has the following meanings:
- the balance
- Harmony of mind, body and
- Emotions
- Security
- wealth
- Growth
Red packaging
Red has the following meanings:
- Energy
- Action
- Shor
- Thrill
- Power and ability
Red packaging is sure to draw attention to your product and motivate the consumer to buy. If you want to create a professional and luxurious feeling in consumers, choose dark red, because consumers tend to have less valuable things in bright red.
Orange packaging
Orange means:
- adventure
- affordability
- Entertaining
- Optimism
- Self Confidence
- Being social
- Desire
- Extraversion
Gray packaging
Gray means:
- Conservatism
- Neutrality
- disinterest
- Caution
Brown packaging
Brown has the following meanings:
- Power and ability
- Correlation
- Comfort
- Geology
- Maturity
- Reliability
Purple packaging
Purple has the following meanings:
- Ideal
- imagination
- Spirituality
Turquoise packaging
Turquoise means:
- Clarity of thought and communication
- Peace
- inspiring
- Purity
Yellow packaging
Yellow means:
- Fun and server
- Optimism
- Originality
- Creativity
Pink packaging
Pink has the following meanings:
- Heat and heat
- Compassion
- Comfort and convenience
- Hope
